Performance-Driven Digital Ad Buying
An Innovative Approach. Unmatched Ad Optimization. Driving Trackable Results You Can Count On.
We are experts at what we do. We strategically buy and place media on the top digital networks, serving ads to your ideal buyer in real time when they’re ready to take action. We are specialists at mining data to target your prospect. We take a granular approach to optimize ad performance, maximizing return on your ad spend.
Our results-driven strategies are how we differentiate ourselves from the pack. We believe in perfecting our understanding of top ad networks, focusing our core competencies in conversion rate optimization (CRO) to create the absolute best results for the lowest cost.
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Ad Copy & Creative That Drives Results
Digital Ad Platform Optimization
Comprehensive Reporting Dashboard
Our Ad Services & Solutions
Audience Data mining & INSIGHTS
To be effective you have to know your audience. Most of the world's modern economy is based on a free market system. This means potential customers vote with their hard-earned dollars. We don't dictate to the market what we want. Instead, we listen to the market and give them what they're asking for. Through audience insights, we're able to access powerful data on your potential or current client-base to find similar buyers. We use this to craft messaging and offers that resonate with someone who is ready to take action and purchase your product or service.
Social media PAID ADVERTISING
We are social media paid advertising rockstars! Plain and simple, we’re better at this than everyone else. Utilizing platforms like Facebook™ and their ad network (including Instagram, which they own), we run highly targeted ads and know exactly how to optimize for performance. We follow what we call a “day trading-type approach” that leverages these platform’s algorithms to make them work for us in real time to achieve our goals at the lowest possible cost. This is a granular approach to social media advertising that is managed daily - every day (weekends, holidays, etc) - to make the most of your spend and bring in an extremely strong & trackable return.
GooGle™ Ads / Search engine marketing (SEM)
We leverage Search Engine Marketing (SEM) through Google’s powerful ad platform to take advantage of search intent. This means we put you in front of a prospect who has specifically searched for your product or service. We take an advanced approach to the platform by creating ubiquity and specifically retarget visitors across multiple platforms once they've searched for your product or service. Utilizing tracking codes and conversion linkers, we go where your buyers are. Google Ads is an extremely powerful platform where we can leverage clicks to strategically retarget your ideal buyers that have searched for your specific product or service and optimize to achieve key goals.
Youtube, owned by Google, provides valuable results to businesses. Youtube is winning the war against its social media counterparts like Facebook for daily active users with a powerful algorithm that provides specific relevant content to end users. While Facebook is working to optimize video content and ads, Youtube subscribers consume content more regularly while general consumers who want to learn about products or services are leaning on YouTube as a source for self-educating.
Depending on your marketplace, LinkedIn™ can be a powerful resource to strategically place advertisements. Especially if your audiences’ propensities are business-related in terms of networking, selling, etc. For our B2B partners, we are able to utilize the different types of LinkedIn ad serving and target their ideal audience, creating strong interest as well as response. From that point we can utilize any engagement to drive remarketing through LinkedIn’s platform as well as Facebook, Google, etc.
native Content Platforms
We have the skillsets in-house to leverage content-based targeting platforms such as Outbrain™, Revcontent™, Taboola™ as well as many others. We utilize these types of platforms to aid in building credibility for brands and retarget across the other platforms we specialize in. This happens through targeting on specific third-party sites with ads that are embedded on news stories, blogs, etc. that your buyer is engaging with on a regular basis. This isn't "click bait." These platforms drive targeted prospects to hosted content relative to their interests to further substantiate your brand or business.