By Corbitt Chandler
Marketers & advertisers are supposed to get results... Bottomline. If not, they shouldn't be in business or be out on the job market looking for work in some other industry.
It's like that old saying, that timid salesman have skinny children. Well, the same goes for marketers and I've been there.
I was a "brand guy" for years. I prided myself on it. I managed 7-figure budgets, traveled the world and blew a lot of hot air. Sometimes I knew the truth, other times I thought (or convinced myself) that I was actually making a difference.
I've worked in marketing for 15 years now and I've seen it all and I've done it all. From billion dollar brands to startups, I've had the pleasure of doing some pretty amazing things, meet incredible people and build up quite the resume.
But, I'll be honest with you, most of it is shit. It's a lot of fluff. We can't move forward if I don't tell it like it is. I was one of the people I mentioned at the start of this post who shouldn't have had a job. Luckily, I've always had enough charisma to at least be liked so I've never been unemployed.
It wasn't until I became the VP of Marketing at Iron Tribe Fitness, a 40+ location fitness studio chain, that I really learned the true meaning of marketing and it's in these three letters - ROI... Return. On. Investment.
Of course, I knew those letters well. I went to college, graduated with a marketing degree and studied what ROI meant. But, it wasn't until my feet were held to the fire and I was forced to track ROI on my spends that I truly became a marketer.
It wasn't easy. It was painful. But, because of that refiner's fire, I began to evolve and still to this day am evolving while perfecting my skills and talents through lots of hours and sleepless nights. It's worth it.
It's worth it to see brands grow. It's worth it to prove out a model that creates a marketing machine where dollars can be tracked and you can put $1 in and get $4, $5, $6 or even more out!
I love my clients and there's nothing I wouldn't do for them because I'm passionate about seeing them grow!
Join me in starting a revolution of skinny marketers and ad men! No more talking, no more fluff of impressions, clicks and awareness... To be good, to feed the family, you've got to be actually know what you're doing - not just talk about it - and, ultimately, get results.
APEX Current gets results!
We utilize market data through a number of different touch points including third party partnerships, customers lists, etc, to hone in on a brand's prospect. We enter the prospect's mind utilizing sales copy that opens pain points and provides our client's products as solutions. Then, funneling prospects through a pipeline to drive leads and sales. Building out CRM infrastructures so leads and customers are nurtured as we create an environment for rapport, trust and repeat buyers who are raving fans of your products!