Performance-Driven Ad Solution Case Studies
We thrive on one thing - return on ad spend. Learn more about our granular approach that drives tangible business results for our clients through the below case studies.
Economic Development Partnership of Alabama (EDPA)
ONLINE TICKET SALES ROAS: 150%
The Economic Development Partnership of Alabama (EDPA) is a private, non-profit organization funded by more than 60 Alabama companies that works to attract, retain and grow jobs in Alabama, while encouraging innovation. To date, they have awarded over 8 million in funding to Alabama-based startups many of which that have grown into successful nationally-recognized brands like The Wyndy App.
Each year the EDPA hosts "imerge" their largest event celebrating innovation in the state with nationally recognized speakers, expert panelists, live entertainment and more. They needed a last-minute solution to significantly increase ticket sales for this linchpin event. So, with only 30 days to go before the event date, Apex Current partnered with the EDPA to create a conversion campaign to drive online sales.
In this 30-day window, Apex Current optimized over 500 varieties of digital media placements to drive ticket sales. The end result was increased ticket sales and positive ROAS (return on ad spend). To learn more about our process, use the controls below to scroll through a detailed case study covering how we were able to drive positive return and the metrics used to track our goals for imerge.
Yes You Can!
ONLINE RETAIL ROAS: 1,000%+
A traditional media-focused company, Yes You Can! was spending heavily on mediums like TV (on Univision) as well as billboards and other outlets without trackable results. Yes You Can!'s executive team approached Apex Current to build a digital sales pipeline from the ad creative to a complete backend CRM for trackable results and continued prospect followup to increase repeat purchases.
Apex Current took on the challenge of migrating Yes You Can!'s entire contact database of over 500,000 contact records to an entirely new CRM system in Infusionsoft. This initial effort saved the company 100s of thousands of dollars each year from their previous underutilized CRM partner. After migrating existing contacts and email campaigns, Apex built an entirely new pipeline system including multiple nurture campaigns, promotional emails, sales automated follow up, email content and more to increase customer stickiness and drive repeat buyers.
Apex also focused our digital media efforts solely on Facebook's platform driving MASSIVE ROI for the Miami-based Latin supplement company. The combination of Alejandro Chaban's celebrity and Apex Current's granular style of optimizing Facebook's complex algorithm made for out-of-this-world results. Click below to watch a video recapping the online sales results we drove through conversion targeting utilizing Facebook ads.
CoolStream / WaveFlow Brands
COSMETIC TREATMENT ROAS: 400%
Elective non-invasive treatments have grown to a multi-billion dollar industry. Providers of these treatments pay a significant frontend cost in the purchase of the machine, supplies and needed staff. Yet, many of the companies providing the equipment, etc. for these treatments do not have effective marketing to drive results for these providers. The system is flawed and these business owners end up eating a significant cost with nominal results.
Through trial and error, Apex built an extremely effective "soup to nut" pipeline for these specific treatment providers that starts by driving ideal buyers who request in-office consultations. This includes detailed audience targeting, proven ad copy and creative, a high conversion funnel as well as a complete CRM pipeline. The custom CRM pipeline houses a staff management dashboard and automated emails as well as SMS text features to prospects. This proven system creates accountability and increases show and close rates for practices.
CoolStream and WaveFlow have grown to serve practices and wellness clinics across the country from Los Angeles to New Jersey and everywhere in between. Depending on the specific vertical, these business drive anywhere from 150 to 300 Consultation Requests (a qualified buyer requesting an appointment date and time) at their location per month. They have also created additional opportunities with practices owners that we're beginning to scale into as new MaaS offerings. Check out the video below of Apex Current Founder & CEO, Corbitt Chandler, walking through the CoolStream platform.
Iron Tribe Fitness
GYM MEMBERSHIP ROAS: 662%
Iron Tribe Fitness needed a solution to increase leads and ultimately sales for their growing fitness brand. Typically, the majority of their new clients were referral based causing fluctuations in their monthly sales numbers. The task at hand was to create a marketing machine that reliably filled the "funnel" from month-to-month with new prospects and would drive positive ROI.
Iron Tribe Fitness was founded in Birmingham, AL, and has grown to over 40 gym locations nationwide between their corporate and franchise locations. Iron Tribe blends one-on-one coaching with group fitness. Because we want you to get the most out of every 45-minute workout, we always provide two highly-trained coaches and limit classes to 20 participants.
Targeted ads were built utilizing tested imagery and copy that fed a funnel system complimented by sales best practices to drive consistent ROI. Ultimately, during the ToneFit-named campaign over a period of 6 months, $1 million in new memberships were secured throughout Iron Tribe's 8 corporate gyms (6 in Birmingham and 2 in Atlanta) on an ad spend of $250k. Watch the video below to learn more.
WEEKEND SEMINAR ONLINE SALES ROAS: 500%
StrongFit is a global brand, founded by Julien Pineau, that educates fitness coaches, physical therapists, physio therapists and more on proper training techniques. StrongFit leads weekend seminars across the US, Europe and Asia teaching their Principles of Movement philosophies. They also sell fitness products as well as lead private inner circle groups for paid memberships.
The StrongFit brand took off like a rocket ship through truly organic social media. Currently, boasting over 30k followers on Instagram, that were acquired through relevant content throughout the training community. As they grew, they needed a solution to leverage this growing audience efficiently and convert them into buyers for their weekend seminars at a cost of $595 per attendee as well as a CRM to provide constant content to their engaged audience.
Apex Current built out targeted ads leveraging their followers and lookalike audiences of those followers to optimize conversion-based ads for their seminars. As StrongFit moved into new markets we would build out sales funnels connected to Eventbrite and utilizing the pixel (Facebook's tracking code) drive online sales for their weekend seminars. In all, we were able to drive over a 5:1 ROI for their seminars purely through online sales for their seminars with a price tag of $595. Below you can watch the original client presentation created prior to the launch of these successful campaigns.
MEMBERSHIP ONLINE SALES ROAS: 400%
Medjet (formerly MedjetAssist) provides members with access to hospital-to-hospital transport if they are anywhere further than 150 miles from their place of residence and are injured or ill needing overnight hospital stay. Members receive additional benefits as well as there are different product-types and packages that can be selected from with various other services including crisis response and more.
Medjet has had success through traditional media outlets as well as online digital campaigns excluding their presence on social media. Social Media had been approached solely through organic growth and branding. Apex Current was brought on the fold to create a trackable system for online membership sales as well as to optimize their online sales processes to increase conversions.
It's important to note that it's a bit premature to assess the overall success of Apex Current's partnership with Medjet. With that in mind as of this case study, the early results are extremely favorable and will no doubt improve over time as we work to completely optimize the beta campaign we have implemented.
Currently, Apex has collaborated with Medjet's team to optimize processes throughout their website as well as checkout process. We have recently begun optimizing ad placements, audience targeting and retargeting. These audiences are served unique ad creative and offerings given how exactly they engage with Medjet's content and product offerings.
To date, we are above a 400% ROAS (return on ad spend) which is significant given their revenue model. Our work is also driving a new trackable reservoir of prospects to their site everyday that were unaware of their offering prior to our ad flight. Medjet's model is distinct given there are no initial hard costs until their services are actually needed by members. As our metrics improve, we will update this case study with those outcomes.
Use the controls below to scroll through the short presentation and learn more about what we're doing to optimize Facebook ad performance for Medjet.