THE APEX OF INBOUND MARKETING
We provide the game plan, strategy, and execution proven to grow companies through inbound advertising and marketing funnels, for any business type or size.
A Granular Approach To Inbound Marketing & Advertising That Maximizes Results
Apex Current is a full-service inbound marketing partner for companies looking for expert solutions to draw in their ideal buyers where they are in real time, optimized to achieve tangible business results.
In addition, we have the ability to enhance this offering by increasing user engagement and the organic reach of content far beyond inbound marketing tactics alone. We ratchet up this tactic by combining chat messaging tools that drive tangible results through automated processes.
Learn more about what we do by scrolling this page and clicking the navigation links. To contact us about a free demo, please click here and complete the form on the page.
Inbound Ad Networks, Platforms & Integration Capabilities
Inbound Social Networks
Our managed inbound services include leveraging as well as optimizing platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, Youtube and Snapchat to draw in your ideal buyer. Those ads are then scaled out, leveraging real-time data and campaign performance to achieve maximum return on ad spend (ROAS).
Inbound Platforms & Integrations
As certified CRM specialists, we have the ability to integrate your inbound campaigns with virtually any platform that exists today. Each of our business partners’ needs are unique and we take a custom approach to each one. We utilize the best possible tech to tailor these integrations around your business model to drive & track return.
Driving Results Through Inbound Social Media
Gone are the days of “organic” social media growth. By utilizing the powerful algorithms on platforms like Facebook’s Business Manager, we optimize your inbound marketing content for performance. This complex formula ultimately achieves key goals for your business whether it’s leads, sales, app installs, etc.
Real-Time Inbound Content Placement
We target your prospect in real time, where they are, when they’re ready to see your inbound content. Your audience is targeted through database insights and this granular approach is optimized around performance, driving towards key goals for your business.
Data-Driven Inbound Growth
Leveraging data like your current prospects, buyers and/or key demographics, we set up detailed audiences dialed in to your ideal customer. With these audiences in place, we utilize different creative and offers to drive prospects close to a buying decision. As key objectives are achieved through consumption of content, we optimize the winning creative to the best-performing audiences, achieving repeat goals.
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Facebook™ Inbound Marketing
As part of Facebook’s Expert Marketing Program, we’ll set up & manage your Facebook inbound campaigns so they target the perfect audience and drive you the best results as quickly as possible. We do everything for you from designing your beautiful ads on an ongoing basis to optimizing your inbound campaigns & targeting to generate the highest return on investment. Your dedicated Apex Current account manager is available 24/7 to showcase your ads and provide performance tracking.
Instagram™ Inbound Marketing
Many still may not realize that Instagram is now owned by Facebook. As such, we receive all of the same benefits and optimization processes on Instagram as we do on Facebook. While every company’s needs are different, Instagram remains a powerful option when attempting to reach younger demographics with inbound content that are not as engaged on Facebook. Through Newsfeed and Story placements, we’re able to optimize Instagram content utilizing key performance indicators to maximize inbound performance. While Instagram alone can prove a viable option, when combined with Facebook, it provides a powerful 1-2 punch when it comes to driving key results!
LinkedIn™ Inbound Marketing
Typically reserved for our B2B partners, but depending on your marketplace, LinkedIn™ can be a powerful resource to strategically place inbound content. Especially if your audiences’ propensities are business-related in terms of networking, selling, etc. We are able to utilize the different types of LinkedIn ad serving that is available to target your audience and create strong interest as well as response. From that point we can utilize any engagement to drive remarketing with further inbound marketing content on LinkedIn’s platform as well as Facebook, Google, etc.
Youtube™ Inbound Marketing
While many debate whether or not Youtube, owned by Google, is in fact social media, it remains that inbound marketing content placed strategically on Youtube provides valuable results to businesses. Youtube currently is winning the war against its social media counterparts like Facebook for daily active users, and features a strong algorithm that learns. This provides specific video content to end users based on their interests. While Facebook is working to optimize video to catch up, Youtube subscribers consume content regularly along with general consumers wanting to learn about products or services.
Social Media - The Rest of the Pack
Every business need varies as does the specific social media platform their customer is using regularly. Twitter, Snapchat and Pinterest all provide solid mediums to serve inbound content, intended to achieve desired business goals. We work with each client to develop unique campaigns tailored to their brand to provide the absolute best results possible. Wherever their ideal prospect is, that’s where we go and we are well versed in each of these platforms to drive the desired results our client’s intend.
Native Content Platform Inbound
We leverage content-based targeting platforms such as Outbrain™, Revcontent™, Taboola™ as well as many others to drive inbound marketing results. We utilize these types of platforms to aid in building credibility for brands and retarget across the other platforms we specialize in. This happens through targeting via specific third-party sites with sponsored inbound content that is embedded within news articles, blogs, etc. that your prospect engages with on a regular basis. This isn't "click bait." These platforms drive targeted prospects to hosted content relative to their propensities to further substantiate your brand or business.