We are experts at what we do. The following services are how we differentiate ourselves from the pack. Instead of trying to be everything to everyone. We believe in honing in and focusing on our core competencies to create the absolute best results that can be achieved for our clients through the digital environments that exist today.
Audience Data mining & INSIGHTS
To be effective you have to know your audience. Most of the world's modern economy is based on a free market system. This means potential customers vote with their hard-earned dollars. We don't dictate to the market what we want instead we listen to the market and give them what they're asking for. Through relationships like Oracle, we're able to pull powerful insights on your potential or current client base to find similar buyers so that your messaging and product offering resonates with who it needs to the most.
Google Adwords is leveraged to take advantage of search intent meaning a prospect has specifically searched for your product or service. We take an advanced approach to the platform by creating ubiquity and specifically retarget visitors across multiple platforms once they've searched for your product or service utilizing tracking codes. Long story short, Google Adwords is a powerful platform where we can leverage clicks to strategically retarget your customers who have searched for your type of product or service and the more they see it the more of the chance they will purchase!
Facebook™ target marketing
This is where we shine! Utilizing the Facebook™ platform, through highly target ads, knowing ninja tricks and ad set "day trading," we utilize the Facebook algorithm to make it work for us and achieve our goals. This is a granular approach to marketing that is managed daily (weekends, holidays, etc) to make the most of your spend and bring in an extremely strong & trackable ROI. We build out KPIs (key performance indicators) from CPC to CPS based off your FEO (front end offer) and spend, refining it each step of the way to ensure your spend is in the black.
Websites are great and all, but sales funnels are better! To create an environment for conversions (leads or sales) we build out funnels to squeeze your prospect's decision making process to whatever goal it is we set out to achieve. Utilizing sales copy, known direct-response tactics and more we create funnels that we point our targeted Facebook ads to - split testing and refining it. Using heat mapping, we monitor your prospect's activity - what they're engaging with and what they're not - to build a tool that is highly effective.
CRM BUild, EMAIL lead & customer nurture campaigns
Finally, we build out CRM infrastructures through our partner, Infusionsoft's platform. Not only do we build out the infrastructure for follow up nurture sequences depending on where your prospect or customer exists in your pipeline, we know how to write strong copy that converts. So, we architect this framework as well as create the detailed copy so that your prospects and leads are wowed, building rapport, trust and repeat buyers!
Here's what we don't do
Let's be clear... We don't do it all and don't want to pretend to. If you're looking for the following services we're not who you need. Why? For one, after years of experience we believe what we do works. We want to be experts at what we do so that remains our core focus - not to be distracted by attempting to be everything to everyone. #hedgehog
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