Performance-Driven Ad Buying
We are experts at what we do. We strategically buy and place media on the below platforms to get in front of your buyer wherever when it matters most. We are specialists at mining data to target your buyer as well as utilizing a granular process to optimize ad performance maximizing your return on investment.
The following services are how we differentiate ourselves from the pack. Instead of trying to be everything to everyone. We believe in honing in and focusing on our core competencies to create the absolute best results that can be achieved for our clients through the top digital environments that exist today.
Read below to learn more about what we do or click on the green button to see Case Studies of just a few of our successful campaigns.
Audience Data mining & INSIGHTS
To be effective you have to know your audience. Most of the world's modern economy is based on a free market system. This means potential customers vote with their hard-earned dollars. We don't dictate to the market what we want instead we listen to the market and give them what they're asking for. Through audience insights, we're able to pull powerful data on your potential or current client-base to find similar buyers so that your messaging and product offering resonates with someone who is ready to take action on your product or service.
Facebook™ PAID ADVERTISING
This is where we shine! Utilizing the Facebook™ platform, through highly target ads, knowing ninja tricks and ad set "day trading," we utilize the Facebook algorithm to make it work for us and achieve our goals. This is a granular approach to marketing that is managed daily (weekends, holidays, etc) to make the most of your spend and bring in an extremely strong & trackable ROI. We build out KPIs (key performance indicators) from CPC to CPS based off your FEO (front end offer) and spend, refining it each step of the way to ensure your spend is in the black.
Formerly Google Adwords, Google Ads is leveraged to take advantage of search intent meaning a prospect has specifically searched for your product or service. We take an advanced approach to the platform by creating ubiquity and specifically retarget visitors across multiple platforms once they've searched for your product or service utilizing tracking codes. Long story short, Google Adwords is a powerful platform where we can leverage clicks to strategically retarget your customers who have searched for your type of product or service and the more they see it the more of the chance they will purchase!
Typically leveraged for our B2B partners, depending on your marketplace, LinkedIN™ can be a powerful resource to strategically place advertisements. Again, especially if their propensities are business-related in terms of networking, selling, etc. We are able to utilize the different types of LinkedIN ad serving available to target your audience and create strong interest as well as response. From that point we can utilize any engagement to drive remarketing through LinkedIN’s platform as well as Facebook, Google, etc.
native advertising Platforms
We have the skillsets in-house to leverage content-based targeting platforms such as Outbrain™, Revcontent™, Taboola™ as well as many others. We utilize these types of platforms to aid in building credibility for brands and retarget across the other platforms we specialize in. This happens through targeting on specific third-party sites with ads that are embedded on news stories, blogs, etc. that your buyer is engaging with on a regular basis. This isn't "click bait" these platforms drive targeted prospects to hosted content relative to their propensities to further substantiate your brand or business.